Account Structure, Basic PPC Strategies
Why Your PPC Account Isn’t Living Up To Its Potential
I will review common themes that I see in either prospective clients, new clients, or accounts that are red that aren't living up to... Read More »
Account Structure, Basic PPC Strategies
I will review common themes that I see in either prospective clients, new clients, or accounts that are red that aren't living up to... Read More »
PPC & SEO, PPC Strategy
Although it isn’t going to bring results as quickly as a PPC campaign (and you can even use these methods for PPC), you can’t go wrong with a good old organic traffic campaign running alongside your ads. Read More »
Google Ads, Opinion
Advertising policy changes, especially from Google, shape the future of our industry and set moral standards for all corporations. Read More »
Ad Texts, Bing Ads
Now that expanded text ads have rolled out to Google and Bing, it is important that you evaluate your efforts thus far in order to start Bing on its best path. Read More »
Account Structure, Basic PPC Strategies
There are many different methods for expanding your PPC campaigns and in this blog, I will explore several options, weighing the pros and cons of each. Read More »
Ecommerce PPC, Search
DSA and Shopping campaigns act as ongoing keyword research tools, but how do we go about extracting queries in an effort to utilize elsewhere? Read More »
Business of PPC, PPC Theory
So you’ve you decided you want to start PPC advertising, but now you are asking, “Where do I start?” We've listed and answered 3 questions you should be asking. Read More »
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