Analytics, Attribution Modeling
Does Facebook post engagement drive sales?
Test the impact of engagement on conversions. This framework aims to break the data silos, help to analyze cross-platform engagement and cross-device tracking. Read More »
Analytics, Attribution Modeling
Test the impact of engagement on conversions. This framework aims to break the data silos, help to analyze cross-platform engagement and cross-device tracking. Read More »
Case Studies, Experiments & Testing
This post breaks down one digital marketer's LinkedIn InMail ad test and the resulting insights. Read More »
Facebook, Shopping/eCommerce
In this post, we will review four tips to maximize the efficiency of your Facebook Catalog Sales campaigns. Read More »
News, Search
This blog will cover some of the best places across the internet to find the brightest minds and most up-to-date news of the PPC industry. Read More »
Social, Social Media
TikTok is the newest and one of the most popular social platforms right now, especially with many people having extra time, and are looking to be entertained. Read More »
ABM, Ad Campaigns
Learn how to use Facebook's Custom Reporting feature to more efficiently prepare and present data in a way that's simple yet effective. Read More »
PPC News, Search
In this blog, we compare Google lead ad extensions and LinkedIn lead gen forms and the differences between the two when it comes to capturing quality leads. Read More »
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