Excel, Pivot Tables
How to Pivot Paid Search Data in Excel
Create Pivot tables to analyze how campaigns are performing across different marketing platforms, campaign type, and client-specific goals. Read More »
Excel, Pivot Tables
Create Pivot tables to analyze how campaigns are performing across different marketing platforms, campaign type, and client-specific goals. Read More »
Excel, How To
Ideating and building strategies is often much more fun than presenting your plan and being pressed by the question, “what am I going to get from this?” Today, we go through two approaches, including a free tool, to forecast spend and conversion potential for paid... Read More »
Conversion Tracking, Facebook
This blog post reviews what the Facebook event tracking tool is, why you should use it, and a step by step process for how to track events with it. Read More »
Business of PPC, Time Management
See how the principles of lean six sigma, concerned with reducing both variability and waste in operations, can be applied by digital marketing managers. Read More »
Reporting / Conversion Tracking, Tools
The reporting steps and examples in this article will assist in automating your own complex report and creating dynamic tables to save your time and sanity. Read More »
Analytics, How To
Download an easy to use ppc performance troubleshooting template that will organize your analysis and allow for easy collaboration among teams. Read More »
Automation, Bid/Budget Management
The mass integration of automation and AI in our daily work lives is upon us. It can be seen almost everywhere within Google, Facebook, Amazon, etc. Google is leading the charge with automated tools available anywhere from bidding, to ad creation, to audience targeting (some... Read More »
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