Category: A/B Testing

Perfect Targeting & Personal Messaging: The Dynamic Duo

If you are like most marketers, you have already spent hours in spreadsheets creating thousands of messaging variations to send to copywriters or designers. You have probably also thought to yourself; “this is going to catch the hook, line, and sinker”. But does it? One...

Facebook Split Testing 101

Explore an overview of Facebook's Split Testing tool: when to use it, how to set it up in the Ads Manager, and how to apply learnings from the results.

Life After A/B Ad Testing: A Retrospective

What have you been doing in the post-A/B testing world? In this post, I'll talk through how I have been managing and give a few tips on how to reduce the mental stress of writing new copy.

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