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Category: App Advertising

Google Ads New Release: Ad Groups for App Campaigns

Ad groups are now available within Google App campaigns, along with expanded headline and description fields. This is an exciting update for a campaign type that has fewer tactical bells and whistles than standard search or display campaigns.

UAC Optimizations in 5 Steps

Universal App Campaigns are simple to set up. Simple is great, but how do you maximize performance and ensure quality conversions with limited options?

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