Whenever we make changes in an account here at Hanapin we like to do what we call “Bookending”. Essentially this is creating a rough estimate of the projected impact of our changes on spend, conversions, CPA et al. It’s a...
Continue Reading How To Bid Smarter With Your Ideal Keyword Positions
Bing recently updated they way incremental bids are calculated to mimic AdWords enhanced campaigns to allow for easy importing into Bing. The update (which started in July) will use multiplicative percentages, instead of adding multiple bid adjustments together as the...
Continue Reading Bing Updates Incremental Bidding to Align with Enhanced Campaigns
Our friend Andrew Lolk has written some great posts about key AdWords optimizations you should be considering during the first month of your account. The info was so great, in fact, that White Shark Media made an info-GRAPHIC (see what...
Continue Reading One Month-In: The Ultimate AdWords Optimization Checklist
Whether you’re planning your initial PPC budget or evaluating your current spend every day, there are plenty of tips and strategies for spending your PPC dollars more wisely. PPC accounts in all stages could probably use a refresher when it...
Continue Reading Are You Spending Your PPC Budget Wisely? [New Webinar!]
We’ll cover what options are out there for automated bidding, when to use them, and the possible problems you’ll encounter.
The month of May has brought us not only showers and flowers, but it’s also included the arrival of the Flexible Bidding Strategies as promised this spring! This is another example of Google giving us additional control of the work...
Continue Reading Getting Intimate With Keyword-Level Bidding Strategies
How do you decide on splitting the budget between SEO and PPC? It’s not rare that some site owners have fixed shares for each component, although that might be worth revising.
Continue Reading How to split your budget between SEO and PPC [Case Study]
So far in this series we’ve discussed utilizing betas and keyword research to expand and grow your paid search accounts, with some additional stuff on Display and video still to come. Guess what happens to your budget if and when...
Continue Reading Growing Your PPC Account Budget the Smart Way
Are you using the Conversion Optimizer in your Google AdWords account at the moment? It should be a really awesome tool that leads to much more efficient bid management, however it has always had one major drawback – only allowing...
Continue Reading Use Many-Per-Click Conversions With CPA Bidding
Earlier in the week we posted on how to use Excel Solver to set your daily campaign budgets. For those of you who wanted to see the whole process in action we put together a video to clarify how to...
Continue Reading Using Excel Solver To Set Daily Budgets: Part 2
One of the problems I had been having this month came down to the issue of optimally efficient budget allocation. For some of you out there, this won’t be something you’ll ever have to worry about, but for a couple...
Continue Reading How To Use Excel Solver To Optimize Your Campaign Budgets
Here at the PPC Hero Headquarters, we do a lot of talking about metrics. How to measure, what to measure, how often to measure, and then of course what in the world to do with all that data. Today’s question...
Continue Reading Evaluating Your Keywords With The CPL Matrix
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