As opposed to being unnecessarily flexible and having a wide variety of uses, SQL is designed for a singular purpose: accessing and manipulating databases.... Read More »

Have you ever wondered what other agencies are prioritizing over the next half year and where they want to improve the most? You don’t often get a scoop of your competitors’ strategic priorities, but today you do! Read More »

Google, Facebook, Amazon, etc. are giving digital marketers what Socrates would call a “superficial truth”. The data sets are incomplete. Read More »

Data management for reporting is time-consuming, so the right tools are key. One paid media strategist shares her enthusiasm for one of those tools, Funnel.io. Read More »

Google’s Data Studio is a great tool for reporting, but it comes with its own learning curve. This post contains 3 data studio tips for beginners. Read More »

Data comes in all shapes and sizes, from multiple platforms and in various formats. This post describes common methods of PPC data aggregation. Read More »

This will look at the concept of data science, the tools and knowledge you need to make it work, some common PPC issues, and how data science can help fix them. Read More »