CPCs are spiking, while Google, Facebook, and Microsoft are implementing more targeting options and automation while removing controls marketers use to prevent wasted spend.... Read More »

As opposed to being unnecessarily flexible and having a wide variety of uses, SQL is designed for a singular purpose: accessing and manipulating databases. It truly is the bread and butter of any developer. Read More »

Have you ever wondered what other agencies are prioritizing over the next half year and where they want to improve the most? You don’t often get a scoop of your competitors’ strategic priorities, but today you do! Read More »

Google, Facebook, Amazon, etc. are giving digital marketers what Socrates would call a “superficial truth”. The data sets are incomplete. Read More »

Data management for reporting is time-consuming, so the right tools are key. One paid media strategist shares her enthusiasm for one of those tools, Funnel.io. Read More »

Google’s Data Studio is a great tool for reporting, but it comes with its own learning curve. This post contains 3 data studio tips for beginners. Read More »

Data comes in all shapes and sizes, from multiple platforms and in various formats. This post describes common methods of PPC data aggregation. Read More »