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Analytics, Big Data
Google, Facebook, Amazon, etc. are giving digital marketers what Socrates would call a “superficial truth”. The data sets are incomplete. Read More »
Big Data, Reporting / Conversion Tracking
Data management for reporting is time-consuming, so the right tools are key. One paid media strategist shares her enthusiasm for one of those tools, Funnel.io. Read More »
Big Data, Reporting / Conversion Tracking
Google’s Data Studio is a great tool for reporting, but it comes with its own learning curve. This post contains 3 data studio tips for beginners. Read More »
Analytics, Big Data
Data comes in all shapes and sizes, from multiple platforms and in various formats. This post describes common methods of PPC data aggregation. Read More »
Automation, Big Data
This will look at the concept of data science, the tools and knowledge you need to make it work, some common PPC issues, and how data science can help fix them. Read More »
Big Data
Large PPC accounts come with large amounts of data! Learn how to manage and manipulate your data to get actionable takeaways. Read More »
Advanced PPC Strategies, Automation
Get tips on how to take advantage of AdWords machine learning features and start leveraging the automation benefits for your paid search campaigns! Read More »
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