Like anything, mastering the fundamentals of pay-per-click account management requires both practice and perseverance. Today’s #Ham4PPC comprises nine lessons I’ve learned from my years as a PPC professional.
Hired Guns: Working With a PPC Agency
Reimagining The Client/Agency Relationship Model
The client-agency relationship is changing - we see it at Hanapin and we suspect many of you may be experiencing it as well.
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Explaining The Value Of PPC To The C-Suite
How do you gain buy-in from C-level executives to keep engagement without direct ROI? We'll detail the push and pull, and explore ways to eliminate it.
Account Management Transitions: Unavoidable Reality & Blessing in Disguise
The only constant is change, and your PPC account management is no different. This post will walk you through how to feel GREAT about new management.
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Confronting Prospects Prior to the Agreement
Having that first call with a potential client is set up to feel each other out, see what they’re looking for within the digital marketing world and if your company is a fit to fulfill their needs.
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Diminishing Returns in PPC – When Doubling Your Budget Doesn’t Mean Doubling Your Profits
PPC Hero explains why you can't always expect double the revenue simply from doubling budgets in campaigns you're already running.
Handling PPC Client Agreement Renewals
PPC contracts are not for a lifetime - so how should the agency and client alike handle the negotiations and renewal process? Read on to find out more!
PPC RFPs: Balancing Value & Investment
RFPs in the PPC world can be difficult and trying for both the client and responding agencies. How can each help the process along smoothly? Read on to find out!
The Do’s And Don’ts of Leveraging Search Engine Reps
Read on for some tips of how you should and shouldn’t utilize search engine reps.
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The Do’s & Don’ts of Agency Goal Setting
This post outlines some basic do’s and don’ts that will help clients set appropriate PPC goals with their agency.
How to Communicate With Your PPC Agency
Client/agency communication is a two-way street & both need to be active & engaged to be successful. How can you, as the client, contribute?
Why It’s Crucial To Audit PPC Accounts Ahead of Management
PPC account audits allow the agency to get a solid introduction to the campaigns they may end up managing, while the client can learn more about the agency.
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