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Hired Guns: Working With a PPC Agency, Opinion
Like anything, mastering the fundamentals of pay-per-click account management requires both practice and perseverance. Today’s #Ham4PPC comprises nine lessons I’ve learned from my years... Read More »
Business of PPC, Client Relations
The client-agency relationship is changing - we see it at Hanapin and we suspect many of you may be experiencing it as well. Read More »
Business of PPC, Client Relations
How do you gain buy-in from C-level executives to keep engagement without direct ROI? We'll detail the push and pull, and explore ways to eliminate it. Read More »
Business of PPC, Client Relations
The only constant is change, and your PPC account management is no different. This post will walk you through how to feel GREAT about new management. Read More »
Client Relations, Hired Guns: Working With a PPC Agency
Having that first call with a potential client is set up to feel each other out, see what they’re looking for within the digital marketing world and if your company is a fit to fulfill their needs. Read More »
Bid/Budget Management, Business of PPC
PPC Hero explains why you can't always expect double the revenue simply from doubling budgets in campaigns you're already running. Read More »
Business of PPC, Client Relations
PPC contracts are not for a lifetime - so how should the agency and client alike handle the negotiations and renewal process? Read on to find out more! Read More »
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