The client-agency relationship is changing - we see it at Hanapin and we suspect many of you may be experiencing it as well.

How do you gain buy-in from C-level executives to keep engagement without direct ROI? We'll detail the push and pull, and explore ways to eliminate it.

The only constant is change, and your PPC account management is no different. This post will walk you through how to feel GREAT about new management.

Having that first call with a potential client is set up to feel each other out, see what they’re looking for within the digital marketing world and if your company is a fit to fulfill their needs.

PPC Hero explains why you can't always expect double the revenue simply from doubling budgets in campaigns you're already running.

PPC contracts are not for a lifetime - so how should the agency and client alike handle the negotiations and renewal process? Read on to find out more!

RFPs in the PPC world can be difficult and trying for both the client and responding agencies. How can each help the process along smoothly? Read on to find out!