Given the unique audience within the platform, account managers are wise to optimize and update their strategy based upon distinct features offered by Bing.

The following types and traps are what to do when communicating to the 4 personality types.

As a member of the sales team, one of the most important things you must do is stay educated on industry news and trends.

I recently relocated and am now a full-time remote employee. I’ll share my favorite tips and fresh perspective on transitioning from an office to a remote work environment.

Read what our key takeaways are from Google's Performance Summit announcing new AdWords features.

Pitching initiatives are an important way to grow an account but they also serve as a way to show your clients you are on the cutting edge of PPC.

“Time waits for no one.” Whether or not you’ve heard that phrase before, one thing is for sure – it definitely resonates within the PPC industry.