Facebook Ads are powerful because the target audiences marketers can build are so precise.


However, if your goals include offline conversion like an in-store purchase, you won’t be able to measure results and optimize performance.


Join Kapil Mohan, product manager at Zenreach, and Bahador Jamshidi, paid social account manager at Hanapin, to learn how to:


  • Use Facebook offline conversion to track campaigns to real-world outcomes
  • Optimize campaigns for real-world and online results
  • Apply offline behavior data to drive acquisition, retention, and growth
  • Build better lookalike audiences with customer visit behavior