Democratizing AI – Making the NOW Available for All
Bots, artificial intelligence, and personal digital assistants are the new norm in the quickly changing realm of marketing and advertising. Though the technology may seem daunting to any business, there are simple solutions for any size organization to realize a positive impact from embracing such change.
Join Agency Director Adrian Cutler of Microsoft Search Advertising as he discusses how AI can be readily available for anybody who’s willing to take on the change, live at Hero Conf London. Keynotes from Microsoft, Google, Facebook, and Write with Influence highlight a jam-packed 3 days of innovative and actionable PPC content, 23-25 October at the Brewery.
Learn alongside hundreds of dedicated PPC pros as we discover how to integrate the latest technology, while recognizing that the account manager will always drive the creativity to propel success. Explore how voice search can drive new opportunity and see how even the smallest businesses are leveraging the new normal for greater success.
The future is NOW, and this unique opportunity to hear about it firsthand is limited. Don’t miss your chance to grab one of a limited number of remaining passes to Hero Conf London. Act now to ensure your seat.
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How We Gained $21,000 More in Revenue by Changing One Color
Testing button color, or the color of any element on your page can be extremely rewarding - if it is done correctly. See how you can turn a simple test into drastic results.
New Research! The State of PPC
This year's State of PPC annual report has arrived! Grab the download for the latest trends and benchmarks in the PPC industry.
Bing's New(ish) Automated Bidding Strategies
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Google Quality Score – Should You Optimize for This Metric?
Pulling Quality Score reports in Google Ads can benefit your account by providing a guiding light on where you can optimize with future tests.
I used the Budget Optimizer in Facebook for 30 Days, here's what happened.....
Explore insights from testing the Facebook campaign budget optimization tool for 30 days.
PPC Audiences: What Are They and How Does Google Determine Them?
Explore what PPC audiences are, as well as what signals may be factored into the Google algorithm that determines who is included in these audiences.
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