EXCELlent Series: Using Excel To Boost PPC Performance

I Love Excel

Love and marriage, love and marriage, goes together like Excel and pay-per-click… ok so maybe that’s not exactly how the song goes, but if Excel was around in 1950’s I’m sure ‘Ol Blue Eyes would have been singing those words. As PPC account managers, we spend most of our day in Excel sorting and summing and doing just about anything else we can to PPC data. You truly can’t have one with the other.

In April, Jessica Cates blogged about her Top 5 Excel Tips for PPC Managers and got more than double the page views of any other post that month! Clearly Excel is something you want to learn more about so we’ve decided to dedicate a whole series to the topic.

We have three posts that will help you learn how to use excel to boost your PPC performance. Here is what’s in store for this week:

Tuesday: Expanded List of Excel Tips and Tricks for PPC Managers

Wednesday: Projecting Account Performance In Excel

Thursday: Making Excel Subtotals Word For You

Marketing Optimization Week - Feb. 20-23!

Skip the hundreds of emails and articles and instead join us February 20th - 23rd to learn how to get guaranteed results from your marketing efforts in 2018, and beyond.

Why Marketers Are Switching to Google Sheets

In this webinar, Hanapin’s Alaina Thompson and Briana Ogle will show you the similarities and differences between Sheets and Excel, and the benefits to using a more collaborative approach.