This article was written by John A. Lee, Paid Search Manager at WordStream Inc., a provider of keyword tools for pay-per-click (PPC) and search engine optimization (SEO) efforts involving large numbers of keywords.
Search engine marketing and profitability are two things that should go hand-in-hand. As many of you know all too well, this isn’t always the case. When you add keywords to the discussion of SEM and profitability, the difficulty level can multiply rather quickly! Through the years, search marketers have grown increasingly savvy about discovering and managing the keywords they target, whether using the Google Keyword Tool, bid management tools or even keyword organization tools. Today, WordStream ushers in a new era of change. The company has announced two new free tools that will aid search marketers in finding profitable keywords: The Free Keyword Niche Finder and The Free Keyword Grouper.
The Free Keyword Niche Finder
Keywords provide a unique challenge for marketers. They come in large quantities and are not always easily organized. Whenever you use a traditional keyword research tool, you are presented with a wall of data and are typically left to your own devices to figure out the rest of the process. What if you could start with a single, root keyword phrase and instantly be given highly targeted, profitable keyword niches (or buckets) already sorted for you? That’s what The Free Keyword Niche Finder sets out to do.
Why is this important?
- Viewing keywords sorted into relevant niches helps you to prioritize your content, keyword and campaign creation.
- Much like a traditional keyword tool would, the Niche Finder provides suggested variations of keywords – but now these variations are pre-sorted.
- The Niche Finder will also help you to quickly and efficiently create semantically themed PPC campaigns and ad groups.
How does it work?
For example, let’s say that you want to find profitable keyword niches for “refurbished laptops.” A traditional keyword research tool will simply give you a list of terms with traffic/volume data:
With the Free Keyword Niche Finder, this same search provides a much more organized set of results. Now you can see results sorted by laptop types, brands, etc.:
Each niche, or keyword bucket, can be opened for closer examination and kept or deleted based on your campaign’s needs. Once you’ve found the keyword niches that best suite your PPC or SEO campaign, WordStream will email you the full list of keywords and niche segmentations!
The Free Keyword Grouper
So, the Free Keyword Niche Finder allows you to enter a single term and discover relevant keywords and groups from that simple starting point. What if you have already gone through the keyword research process and are now “stuck” with a huge list of terms? This is where The Free Keyword Grouper can help you out! All you need to do is copy your keyword list into the Keyword Grouper, and WordStream will do the work for you by organizing your keyword list into profitable segmentations.
Just like with the Keyword Niche Finder, this free tool will help you to organize and prioritize the work you must do for your search marketing campaigns – create profitable website content and PPC campaigns!
Are You Ready to Get Started?
Head on over to WordStream and give these tools a try. The Free Keyword Niche Finder and The Free Keyword Grouper are certainly free – WordStream only asks that you take a few seconds to create an account (again, free) with your email. This will allow you to receive your keyword niche and keyword group reports, and WordStream will occasionally send you relevant email communications.