Facebook Ads: The Brilliant Ones Make It Look Easy
May 11, 2013
Whether it’s ballroom dancing, sports, movies, or advertising, genius make it look easy. And what’s so freaking cool about this Facebook ad, is that it really does fall into that category.
Take a look and see for yourself:
If it doesn’t look amazingly ingenious, that’s sort of my point.
But, seriously, think about this one through with me:
You’ve got a pair of dress pants that are made out of sweat-pant material. So they LOOK like dress pants, but feel like sweats. What a great idea!
But how do you SHOW that in a picture? Because in a picture the pants will probably look like what they’re designed to look like — dress pants. And frankly, a picture of dress pants will hardly capture anyone’s attention.
The fact that the advertisers came up with a perfect answer to that that works even in the micro-small image size of a Facebook Ad is brilliant. In retrospect the answer seems obvious: display an “action shot” that shows off the inside of the pocket:
- The “action” part gives some excitement to the picture
- The contrasting pocket lining ads some visual prominence
- The fact that the picure is of a person’s “bum” works on a more primal level
- And the high-contrast pocket lining helps visually communicate that these seemingly boring “dress pants” are something special.
Brilliant. But I guarantee you some serious thought went into this — it wasn’t as easy as it looks. It never is.
Browse By Category
Seven insights hiding in Google’s new Christmas shopping research
In December 2017, Google released a set of statistics about the Christmas shopping season. Use these insights in AdWords to make this your best December ever.
Stop Using Google's First Page Estimates to Set Your Bids
Google's First Page Bid Estimates can't be trusted. Adjust your bid strategy based on average position and not using this metric.
Your Guide to Getting Organized for PPC Success
Organization is key to success in the PPC industry. Here is a guide to organizing your space, time, resources, and workload for efficient PPC management.
A bi-weekly newsletter packed full of resources and strategies that will help make you a better PPC expert.
Hanapin Marketing | The PPC Agency of Experts Behind PPC Hero
A Reminder About Work-Life Balance
Proper Work-Life Balance Is Something Easily Forgotten. Here Is A Reminder That It's Okay To Have A Life Outside Of Work & Constantly Checking Performance.
The Advertising Principles That Guide Facebook's Decisions
Facebook highlights the advertising principles that guide their decision making in response to recent events.