Facebook Now Offering Mid-Roll Ads for Advertisers
It’s hard to miss the video first initiative being made by almost every platform and advertiser, right now. We have seen a trend of interactive usage between cable and network television to visit websites and Facebook, participate in polls and watch additional content, to brands skipping cable all together and offering live content on Facebook, YouTube and other social media sites.
We see a trend of video content being consumed at a rate much faster than any text, or images that are shared. We all know that Facebook has been working to keep themselves on a competitive level for Social and Search advertising, and recently Facebook began testing “mid-roll” ads in videos on its platform. This has been described as “A move aimed to help media companies and the social network generate revenue from their growing video audiences”, according to people familiar with the matter.
First it is important to understand that Facebook video is only getting started, with the introduction of Facebook live, and easily sharing and posting videos to it’s platform, Facebook video posts have increased by 94% annually in the U.S.
Want more staggering information? Recode reported, “Facebook began moving aggressively to show videos to its users… as they were watching a combined 100 million hours per day.” Facebook will not only be measuring the number of videos a user watches, but more importantly the total time a user watches a video.
Still don’t know if you should try mid-roll advertising when it launches?
- 8 Billion Daily Views For Facebook Video = 100% Growth In 6 Months
- 84% Of Facebook Ad Revenue Is From Mobile, CEO Touts Video Growth – 2016 Q2 Report
For now, Facebook is testing mid-roll ads which will give advertisers a chance to show ads after a user has viewed more than 20 seconds of video content, and the video itself is at least 90 seconds long. Also, these ads are also limited to non-live content. In addition to standard advertising options, advertisers will also be able to pick categories of videos in which they want their ads to run, such as sports or humor, and they can specify categories they want to avoid. Facebook will also allow 55% of total ad revenue to be shared with the publishers, similar to YouTube’s offerings.
There is no official word on if the video ad program is for keeps, but we will be keeping an eye out for our advertisers who are eager to make a move.
Browse By Category
The 2019 Budget Season Doesn't Have to Be a Nightmare
You could just go off of a formula and call it a day, but in order to have a solid budget in place you need to take the time to prepare.
How to Build an In-Platform Facebook Ads Funnel
Facebook has many tools to help you build your funnel right in the platform, and to nurture that funnel without taking users off-platform at all.
How We Gained $21,000 More in Revenue by Changing One Color
Testing button color, or the color of any element on your page can be extremely rewarding - if it is done correctly. See how you can turn a simple test into drastic results.
A bi-weekly newsletter packed full of resources and strategies that will help make you a better PPC expert.
Hanapin Marketing | The PPC Agency of Experts Behind PPC Hero
New Research! The State of PPC
This year's State of PPC annual report has arrived! Grab the download for the latest trends and benchmarks in the PPC industry.
Bing's New(ish) Automated Bidding Strategies
Bing continues to roll out automated strategies to extract more performance from your campaigns. Take a look at the two newest and how to best use them.
Google Quality Score – Should You Optimize for This Metric?
Pulling Quality Score reports in Google Ads can benefit your account by providing a guiding light on where you can optimize with future tests.
Load More »