Get Your Free Copy of "Always Be Testing" by Bryan Eisenberg

Update: Thanks for everyone who participated in the book give away. All of the copies have been claimed and will be shipped out soon.

The kind folks over at the Google Website Optimizer Blog dropped us a line to say that they are looking forward to this week’s blog series on landing pages. In fact, they would like to offer some additional information on landing page testing as a supplement to the series! The Google Website Optimizer staff are giving away copies of Always Be Testing by Bryan Eisenberg only to PPC Hero readers!

We’ll be giving away 25 copies of the book to the first 25 readers who follow these easy instructions. So, how do you get in on this? Please go to our contact form and fill it out. Be sure to include your name and mailing address (no PO boxes, please).

A sincere thanks to the Google Website Optimizer folks for reaching out to the PPC Hero team and our readers!

Analyzing the AdWords Distance Report

The distance report provides a unique view of your geographic data. The report helps users understand how distance from a location impacts search ad performance.

How to Master Attribution for Easy Budget Planning

In this webinar, Hanapin’s Cassie Oumedian and Google’s Julia Meter will provide tips on using AdWords attribution to directionally decide where you should allocate your budget, and how you can use the changing industry to your advantage.

AdWords Interface Updating By End of 2018

By the end of 2018, the old AdWords interface will be replaced by the new AdWords Experience permanently. The exact date of the transition is up for debate but it is expected to come as early as October, if not earlier in the year.