Category: Landing Pages

PPC & CRO Congruence: Why It Matters

Congruence analysis is an important area to focus on to align your PPC and CRO strategies. Read this article to learn why congruence should matter to you and a couple of places to look for optimization opportunities in your ad copy and on your landing...

Crafting Brilliant Landing Page Copy That Converts

Landing page copy can make or break a user's journey at any point of the conversion funnel. Here are some areas to consider when improving your landing page copy, plus a few tips to strengthen your copy now! 

Get Negative - How to Overcome Objections on Your Landing Page

If you are wondering why users aren’t converting on your landing page, it could be because users still have questions, concerns, and objections that are stopping them. Learn how to overcome these objections with three actionable tactics to increase your conversions - sometimes you have...

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