You may be doing a phenomenal job capturing traffic, but a poor landing page experience will ensure you’re not capturing those leads. Check out...

In sessions 3 and 4 of the PPC Hero Summit, members of Hanapin's Analyst and CRO teams, alongside Fred Vallaeys from Optymzr and Oli Gardner from Unbounce, tackle how to start using scripts to automate your tasks and how to build great landing pages for...

How often are you taking into consideration what you’re offering users throughout their entire experience with your brand? Is the pre- to post-click experience seamless?

Explore landing page elements that lead to an optimized post-click experience and start improving conversion rates!

Losing impression share due to rank requires a little more digging to understand why. Take the time to analyze these 4 critical areas!

You may believe polls are just distracting or annoying. Challenge yourself today to learn how polls can be critical in understanding your users.

Making these easy adjustments to your PPC landing pages will positively impact quality score. A better quality score means lower CPCs!