Landing page bounce rate is one of the most important metrics to track. If your bounce rate is high, you won’t capture as many... Read More »

One marketing content pro discusses a few ways to make landing pages grab (and keep) readers' attention. Read More »

How can you be sure your landing pages are performing well? This blog will introduce 3 different ways to analyze landing page performance. Read More »

Six best practices for conversion rate optimization (CRO) to drive more leads and sales from your landing pages.  Read More »

Congruence analysis is an important area to focus on to align your PPC and CRO strategies. Read this article to learn why congruence should matter to you and a couple of places to look for optimization opportunities in your ad copy and on your landing... Read More »

If the goal of conversion rate optimization (CRO) is to alter users’ behavior, we need to first understand how they currently behave and what’s preventing them from taking that desired action. Read More »

Landing page copy can make or break a user's journey at any point of the conversion funnel. Here are some areas to consider when improving your landing page copy, plus a few tips to strengthen your copy now!  Read More »