Go Beyond The Basics! Guide to Google Adwords - Intermediate Edition

By Jamie Newton | @jnewton09 | Senior Communications Manager at Hanapin Marketing

By now, you’ve been in PPC for a while and have a basic understanding of how AdWords and PPC works. Now, you’re getting into questions about some technical details like campaign types and settings, ad extensions, and how to start optimizing your account.AdWordsGuide_Intermediate

In this white paper you will learn:

This whitepaper breaks down each section in an easy, digestible way and keeps you rolling on your path to mastering the world of Google AdWords.

Download this new edition today!

How to Drive Calls that Actually Convert

Our experts are here to explain how gaining call tracking data can help you close the gap in your customer journey and tailor their experience so they actually convert.

Analyzing the AdWords Distance Report

The distance report provides a unique view of your geographic data. The report helps users understand how distance from a location impacts search ad performance.

How to Master Attribution for Easy Budget Planning

In this webinar, Hanapin’s Cassie Oumedian and Google’s Julia Meter will provide tips on using AdWords attribution to directionally decide where you should allocate your budget, and how you can use the changing industry to your advantage.