Category: White Papers

The 2017 Guide to Google AdWords

In the guide, we focus mainly on Google AdWords, the largest PPC platform. By the end, we hope you feel comfortable with common terminology and concepts, display features, remarketing campaign setup, click and conversion tracking, reports, automated rules and more!

The Best of the Best Industry Updates of 2017

Every month, the PPC experts at Hanapin have a day of training that includes the newest updates and features our team needs to know. We know how hard it is to keep up with the all the consistent changes in the PPC world, and we...

Conversion Tracking for PPC Managers [The Basics]

In this whitepaper, we’ll discuss specific troubleshooting within Google Analytics, how to check Google Analytics and AdWords goals, Facebook tracking, Google call tracking, and tons of other goodies, so buckle up!

The [FUN]damental Guide to PPC for Education Marketers

In this guide, you'll find all of our greatest Education pieces, all rolled into ONE download! Need help with the Google Display Network? We got you. Just need some general tips about how to succeed in the education industry? Yuuup, that's in there. Want to...