By now, you’ve been in PPC for a while and have a basic understanding of how AdWords and PPC works. Now, you’re getting into questions about some technical details like campaign types and settings, ad extensions, and how to start optimizing your account.
In this white paper you will learn:
- How to select appropriate campaign type
- Understanding campaign settings and adjusting them to fit your business needs
- The basics of targeting on the Google Display Network
- Ad extensions available to use in your account
- Basic optimizations
This whitepaper breaks down each section in an easy, digestible way and keeps you rolling on your path to mastering the world of Google AdWords.