Google AdWords Experiences Temporary Tracking Problems

By Sam Owen | @SamOwenPPC | Associate Director of Paid Search at Hanapin Marketing

A heads up to all e-Commerce accounts out there that your November AdWords data might not be accurate. Google sent an email out earlier this afternoon to say that conversion values were not tracking correctly during the period of Nov 20th at 6:30 PM PST to Nov 21st at 8:00 PM PST.

Who is affected?

  • Anyone using “conversion value” as a key metric for reports, or automated rules – typically e-Commerce clients. This is not removing conversions, but changing values of those conversions to “1.”
  • We’re not sure yet if this issue was for all AdWords accounts or isolated to a particular section. We’ll update this as we learn more.

Who shouldn’t worry about this?

  • Non revenue generating accounts (i.e. lead generation)
  • Accounts that use other sources for revenue tracking such as Analytics or third party tools.

What should you do?

  • If you do have automated rules running, make sure they aren’t bidding things down – particularly with Black Friday / Cyber Monday approaching.
  • Make sure to make any adjustments in your reports.


Here’s the full message that was emailed out:


We’re writing to let you know about a temporary technical issue that affected conversion tracking data in your account (xxx-xxx-xxxx). We sincerely apologize for any inconvenience this may cause. Here are the details.

From November 20th approximately 6:30 p.m. PST through November 21st approximately 8:00 p.m. PST, AdWords was incorrectly recording a conversion value of 1 when a conversion occurred.

This means AdWords reports which include any dates from October 21st through November 21st might misstate the value of your conversions. (If you’ve customized your conversion reporting window, the precise date range will be different). Related metrics like average conversion value and conversion value / cost might also be affected. Conversion volume, conversion rate, and cost per conversion metrics, however, would not be affected.

Again, we sincerely apologize for any inconvenience this issue may cause you. Systems reliability is a top priority for us, so our engineering team is conducting a thorough review to help avoid any similar issues in the future.

Please contact Adwords support ( or your Google representative if you have additional questions, or would like to discuss how best to work around the missing data.


The AdWords Team 

A Reminder About Work-Life Balance

Proper Work-Life Balance Is Something Easily Forgotten. Here Is A Reminder That It's Okay To Have A Life Outside Of Work & Constantly Checking Performance.

Smart Ways to Get More Marketing Budget and Better Tools

In this new live webinar, Kristin Vick from Hanapin Marketing and Jeff Sauer from Jeffalytics discuss how marketers can ensure they have the budget they need to be effective with online advertising and get the right tools to make that argument.

The Hero Conf Difference

Of the 50+ search and social conferences you can choose from, we're here to show you why Hero Conf is a can't miss event for busy digital marketers like you.