From A/B testing to measuring and tracking, these Hero Conf London 2022 sessions will help you optimize your marketing strategy.
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Why You Can’t Afford to Ignore Responsive Display Ads
Despite being the default, advertisers are reluctant to use Responsive Display Ads. So what are their benefits, and why can’t you afford to not be using them?
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Increase Your Click-Through Rates, Steal Impressions from Competitors, and Boost Conversions
Struggling to rank higher in Google? Learn the best ways to significantly drive more traffic to your site, increase click-through rates and boost conversions.
Use Customer Lifetime Value to Find More of Your Best Customers
Learn how utilizing customer lifetime value helps you to identify who your current best e-commerce customers are and how to use PPC to find more of them.
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Apple Search Ads Benchmarks 2021: 6 Insights for App Growth
Find better ways to understand trends through the latest Apple Search Ads Benchmark Report, teaching us average cost and performance metrics.
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Making The Case For The Customer Journey As An Important Piece Of The Digital Puzzle
A customer-centric approach to digital marketing can transform your conversion rates. Get tips and walk through our campaign results.
Use CRO To Boost Your PPC Performance
Learn from our conversion specialist a few ideas for using CRO to improve performance.
4 Design Principles You Need To Understand In Conjunction With PPC
Join us as we review a few design principles to keep in mind when designing or editing a landing page.
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How To Turn Competitive Analysis Into Actionable PPC Gains
Let’s face it – managing a PPC account doesn't happen in a vacuum. It's about you vs. your competitors.
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Optimize PPC Conversion Rates Without Touching a Landing Page
We love to talk about Conversion Rate at PPC Hero. Our job doesn’t stop with acquiring traffic; we have to make sure that traffic ends up doing something of value – otherwise we’ve wasted our money. That part, however, isn’t...
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How To Succeed In PPC Without Conversion Tracking
One of my biggest frustrations with PPC has always been in dealing with accounts where conversion tracking wasn’t straightforward. PPC with conversion tracking is elegant, simple and logical. You work out which keywords are driving sales at low costs and...
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Google AdWords Experiences Temporary Tracking Problems
A heads up to all e-Commerce accounts out there that your November AdWords data might not be accurate. Google sent an email out earlier this afternoon to say that conversion values were not tracking correctly during the period of Nov...
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