Google AdWords-Testing a Click Count Feature?
June 21, 2011
If I had a dollar for every time someone “caught” Google testing a new feature, I’d have enough money to put Oprah back on the air (we miss you, O!). However, sometimes those experimental features could have quite an impact and I think this one could qualify!
Google has confirmed with Search Engine Watch that they are, in fact, testing a new feature in AdWords that will display a click count beneath select advertisers PPC ads. I couldn’t get any results to populate with this feature (this seems to be a trend for me), but the screenshot from SEW looks like this:
Google has yet to release any information about which and/or how advertisers or ads are chosen to receive this extra line of ad text including the number of clicks for that advertiser.
I look forward to seeing how this feature is received as it could greatly change the way users choose the ads they click on. If your ad has 156,000 clicks and the ad featured directly underneath yours has over 59 million, the average user will naturally believe the ad with a higher number of clicks must be more trustworthy or have a better deal or whatever else they may deduce from this data. This might be a good time to get out there and do some competitor research and brush up on what you have to go up against!
How do you see this feature changing your account metrics? Do you plan on making any ad copy or targeting changes to offset the feature? Share your thoughts in the comments section below!
For further information about this topic, check out the following links:
- Google AdWords Experiments with a Click Count Feature-Search Engine Watch
- Official: Google Testing Display of Click Counts On Paid Search Ads-Search Engine Land
Thanks for reading, and stay tuned for more news updates from PPC Hero!
Browse By Category
The Hero Conf Difference
Of the 50+ search and social conferences you can choose from, we're here to show you why Hero Conf is a can't miss event for busy digital marketers like you.
Improve Your Facebook Ads With Creative Hub and Split Testing
With the updates to Creative Hub and the Split Test feature, one can now institute a basic ad creation and testing process directly within Facebook.
Work Habits & Resources for the Stressed-Out PPC Manager
Feeling a bit stressed this holiday season? Get tips and resources that will help you become more efficient and alleviate stress!
A bi-weekly newsletter packed full of resources and strategies that will help make you a better PPC expert.
Hanapin Marketing | The PPC Agency of Experts Behind PPC Hero
A 180 of Google Analytics 360
The enterprise version of Google Analytics offers several paid search perks including, advanced data integrity, integrations and reporting.
It's Not a Circus, it's an Excel Extravaganza!
We’re celebrating a week of Excel, an essential tool in any PPC marketer’s life. In these webinars, Hanapin experts will offer up tools and functions that can make your job easier and more efficient.