Google Introduces Search Ads On Google Play
August 4, 2015
Google recently announced it is investing in new ways to help people discover apps with Search Ads on Google Play. Search is one of the biggest drivers of app installs in the Play Store. Google will be innovating on new technologies to simplify campaign management and improve measurement for developers.
Search Ads On Google Play
Google Play reaches more than 1 billion people on Android devices in over 190 countries. Search Ads on Google Play help developers drive more awareness of their apps. They also provide consumers new ways to discover apps that they otherwise might have missed.
Here are a few examples of Booking.com and Nordeus and how they are extending their app promotion strategy to include showing ads on the Play Store.
Android Conversion Tracking
Google is also introducing Android first app opens, a new conversion tracking solution that measures when a user first opens an app after clicking on an ad and completing an Android app install.
This new solution also allows developers to better align the conversion volume they see in AdWords with the data they see in a third-party measurement solution. First app opens are the standard conversion type for third-party solutions. Google is working with key partners like Tune, AppsFlyer and Kochava to give developers the freedom to use reporting and optimization features in AdWords and across third-party solutions.
Scale Your App Install Ads
Universal App Campaigns will help to promote apps on Google Play, Search, YouTube, the AdMob in-app network and the Google Display Network. All you have to do is let Google know what your ad will say, whom you want to reach, your budget and target cost-per-install, and Google will take care of the set up.
As the apps network continues to grow, Google said it is dedicated to creating products that help developers get their apps to the users who will love them.
Browse By Category
How to Drive Calls that Actually Convert
Our experts are here to explain how gaining call tracking data can help you close the gap in your customer journey and tailor their experience so they actually convert.
New Facebook Analytics Updates from F8
Learn about journeys and automated insights, new tools announced at Facebook's F8 conference for the Facebook Analytics tool.
Spotify Advertising: The Why and How
This blog post gives you the rundown on Spotify, including why and how you might advertise on Spotify's new self-serve ad platform, Ad Studio.
A bi-weekly newsletter packed full of resources and strategies that will help make you a better PPC expert.
Hanapin Marketing | The PPC Agency of Experts Behind PPC Hero
5 Facebook Ad Settings to Audit In Your Account
5 Easy settings to audit in your Facebook Ads account to improve performance and understand website traffic.
Analyzing the AdWords Distance Report
The distance report provides a unique view of your geographic data. The report helps users understand how distance from a location impacts search ad performance.
How to Master Attribution for Easy Budget Planning
In this webinar, Hanapin’s Cassie Oumedian and Google’s Julia Meter will provide tips on using AdWords attribution to directionally decide where you should allocate your budget, and how you can use the changing industry to your advantage.