Google Introduces Top of Page Bid Estimates in AdWords

By Amanda West-Bookwalter | @Amanda_WestBook | Senior Account Manager at Hanapin Marketing |

Google announced that they are now displaying top of page estimates in AdWords. This data will estimate what your CPC click bid needs to be in order to show up above the search results.

Google knows you’re a hungry, hungry data hippo!

This new data fits right in with the new top vs. side segmentation report that was just added recently. Kayla did a hack on the subject for Whaddya’know Wednesdays a couple weeks ago. That new bit of data shows you how your ads perform on the side of the page versus the top of the page. This top-of-page estimate will take it a step further by showing you what exactly you need to be bidding to get your ad to that preferred top of page position.

This is just another update that shows Google is working hard to bring us as much actionable data as possible. It’s beneficial to us, so we have more information with which to better optimize our accounts!

Thanks for reading, and stay tuned for more news updates from PPC Hero!

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