Whaddya'know Wednesdays (Redbop edition): Side vs. Top Segmentation Hack

By Amanda West-Bookwalter | @Amanda_WestBook | Senior Account Manager at Hanapin Marketing |

Every third Wednesday of the each month, we have a company-wide training day called Redbop. That stands for Research and Development Best Practices. It’s a day where we all get together to teach and learn with each other. It’s just one of the ways we stay so on top of our PPC game! So, this week’s Whaddya’know Wednesday is a special Redbop edition (which will actually come out on Thursdays)! I recorded Kayla Kurtz’s presentation on side vs. top ad position segmentation in Adwords and paired that with her PowerPoint. It’s just a little sample of what Redbop is all about, and lets you all sit in on one of the presentations!

For last week’s Whaddya’know Wednesdays, we gave you some tips about ad writing:

Whaddya’know Wednesdays 3: 6 Tips for Successful Ad Writing

Two weeks ago, we showed you how to get your PPC account out of the gutter in 5 easy steps:

Whaddya’know Wednesdays 2: 5 Easy Ways to Get Your PPC Account Out of the Gutter

Three weeks ago on Whaddya’know Wednesdays, we gave you some facts on Quality Score:

Whaddya’know Wednesdays 1: Interesting facts about Quality Score

For even more videos, check out PPC Hero’s Video Blog Category!

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