Google Now Including "Real Numbers" in the Keyword Tool Results
July 9, 2008
Apparently with Google, what you ask for is what you get! As a result of advertiser feedback, Google recently added a new feature to their keyword research tool that allows you to view the actual number of search queries per keyword in addition to the green bars for estimated volume.
The approximate search volume will show number of search queries for the previous month and the approximate average number of search queries over a 12 month period performed on Google and the search network.
Google calls out a few features that this tool has that can help you manage your accounts:
- Account structure: You may want to create an ad group around a single high-traffic keyword that you find particularly relevant. This would allow you to closely target ad text and a landing page to that term.
- Budget planning: See how much traffic is available to your keywords so you can appropriately plan your budget.
- Keyword choice: Pick the keywords most likely to return quality leads within your budget.
I think this is great! Normally, I would have to do my keyword research in Google to find variations of keywords, then I’d have to go to another free keyword research tool to get the estimated number of searches.
This should really help people get a better idea of how many searches each keyword could bring in, in addition to saving advertisers a lot of time from having to go to multiple keyword research tools.
Browse By Category
How to Drive Calls that Actually Convert
Our experts are here to explain how gaining call tracking data can help you close the gap in your customer journey and tailor their experience so they actually convert.
New Facebook Analytics Updates from F8
Learn about journeys and automated insights, new tools announced at Facebook's F8 conference for the Facebook Analytics tool.
Spotify Advertising: The Why and How
This blog post gives you the rundown on Spotify, including why and how you might advertise on Spotify's new self-serve ad platform, Ad Studio.
A bi-weekly newsletter packed full of resources and strategies that will help make you a better PPC expert.
Hanapin Marketing | The PPC Agency of Experts Behind PPC Hero
5 Facebook Ad Settings to Audit In Your Account
5 Easy settings to audit in your Facebook Ads account to improve performance and understand website traffic.
Analyzing the AdWords Distance Report
The distance report provides a unique view of your geographic data. The report helps users understand how distance from a location impacts search ad performance.
How to Master Attribution for Easy Budget Planning
In this webinar, Hanapin’s Cassie Oumedian and Google’s Julia Meter will provide tips on using AdWords attribution to directionally decide where you should allocate your budget, and how you can use the changing industry to your advantage.