Highlights From Google's Keyword Planner Update
The Google Keyword Planner is a useful tool for every Google Advertiser. Learn more about the most recent updates!
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Category: Keyword Research
Searching for Lost Impression Share
Losing impression share due to rank requires a little more digging to understand why. Take the time to analyze these 4 critical areas!
How To Use The AdWords Keyword Planner
Explore how to use Google Keyword Planner for new campaign builds, improving existing campaigns, finding new keywords, or finding negative keywords.
Bing Exact Match Close Variant Update and Beyond
In an effort to help advertisers reach more customers, Bing expands exact match close variant technology.
Master List of the Best Ad Tech Platforms for PPC
The ambiguity of knowing what PPC platforms are available for your marketing can be overwhelming. We want to be a valuable resource to you in every step of your PPC marketing process, so we've put together a master list featuring the best of the best...
You’re Bidding On All the Wrong Keywords! (Here’s How To Fix It)
Keywords are arguably the most important part of a paid search campaign. Make sure you are bidding on the right keywords, not just the ones bringing in traffic.
Using Dynamic Search Ad Campaigns for Effective Keyword Mining
Learn about leveraging Dynamic Search Ad campaigns for keyword research and stop missing out on new keyword opportunities!