Losing impression share due to rank requires a little more digging to understand why. Take the time to analyze these 4 critical areas!

Explore how to use Google Keyword Planner for new campaign builds, improving existing campaigns, finding new keywords, or finding negative keywords.

In an effort to help advertisers reach more customers, Bing expands exact match close variant technology.

The ambiguity of knowing what PPC platforms are available for your marketing can be overwhelming. We want to be a valuable resource to you in every step of your PPC marketing process, so we've put together a master list featuring the best of the best...

Keywords are arguably the most important part of a paid search campaign. Make sure you are bidding on the right keywords, not just the ones bringing in traffic.

Learn about leveraging Dynamic Search Ad campaigns for keyword research and stop missing out on new keyword opportunities!

Search query reports are a fact of life. No matter how great your keywords are, there will always be queries that don’t quite match your target.