Guide to Google AdWords for Small Businesses

Small businesses are sometimes at a disadvantage when it comes to marketing- specifically advertising. But, because PPC doesn’t require a minimum spend, it is a channel that can easily be utilized. That just leaves learning HOW to utilize it properly. Luckily, our friends at Distilled have created an awesome guide for small businesses to succeed with Google AdWords. From preparation, to set up, to optimization… this guide has it all.

Check. It. Out.
Google AdWords- The Small Business Guide

Referred by Adria Saracino. Adria is Head of Outreach at Distilled, an Internet marketing agency.

Analyzing the AdWords Distance Report

The distance report provides a unique view of your geographic data. The report helps users understand how distance from a location impacts search ad performance.

How to Master Attribution for Easy Budget Planning

In this webinar, Hanapin’s Cassie Oumedian and Google’s Julia Meter will provide tips on using AdWords attribution to directionally decide where you should allocate your budget, and how you can use the changing industry to your advantage.

AdWords Interface Updating By End of 2018

By the end of 2018, the old AdWords interface will be replaced by the new AdWords Experience permanently. The exact date of the transition is up for debate but it is expected to come as early as October, if not earlier in the year.