Happy Easter from PPC Hero!

Google remarketing strategies can help reel back in previously lost conversions. Learn which strategies work and apply them in your campaigns today!

Integrated marketing is about consistently portraying your brand's truth. All the time. In every communication.

It’s easy to hit a rut in your analysis. Problems become stale, questions feel like they will never be resolved, and there isn’t anything left to find in the data. This is where adding extra data sources or facets can help.

In this post we'll go over If/Then statements, =SUBSTITUTE, and =CONCATENATE for keyword formatting and ad copy auditing.

News flash: a lead is not a lead.