Seven insights hiding in Google’s new Christmas shopping research
In December 2017, Google released a set of statistics about the Christmas shopping season. Use these insights in AdWords to make this your best December ever.
Today, I will not be discussing certainties. Usually, we prefer to write articles backed by concrete statics, historical performance, and an in-depth knowledge of pay-per-click. However, my post today will be most speculative than usual since some of the details are still filtering in to us. PPC Hero’s duty is to make sure that you are aware of everything going on with pay-per-click and when it comes to your Google Quality Score, we want to keep you as informed as possible.
Google has add an new metric to the AdWords Quality Score: landing page load time. There has been quite a bit of discussion within the forums about this new information, however, here is the information you need to know in a nutshell:
The load time will receive one of two grades. If it’s graded “This page loads slowly,” your landing page quality and Quality Score will be negatively affected. If it’s graded “No problems found,” your landing page quality and Quality Score will not be affected.
You’ll see the number of redirects the user is taken through after clicking your ad. Typically, the more redirects there are, the slower the load time.
We’ll report the site’s average load time.
Summary and what to do: Just make sure that your landing pages are clean and simple and easy to load. Don’t bog them down with complex graphics or information. Here are some tips to make sure that your landing pages are as search engine friendly as possible (from Google):
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