In today’s world, eCommerce accounts are no longer indulged in using content and images to interact, promote or sell their products; instead, they use video content to pique people’s interests.
Videos are a powerful marketing tool, especially in e-commerce. Videos can explain a product or service differently than text and images. When executed correctly, videos can also be shared and embedded into other forms of media, which have a tremendous impact on your e-commerce business.
Businesses have been using videos to promote products and services and have seen significant results. But not all companies are using videos to their full potential. Most businesses cannot create an e-commerce video marketing strategy.
In this guide, we will walk you through creating a video marketing strategy that will help you boost your sales and reach your target audience. We will cover everything from defining your goals for e-commerce videos to creating engaging content for all socials.
Guide to Get Started With Video Marketing Strategy
Defining Your Goals: Why do you want to create e-commerce videos?
There could be several reasons to create eCommerce videos. Video marketing is not simply about putting out videos with messages and pulling in a response from the audience. Each goal of the videos will demand different production.
The first step in video marketing is planning.
You want to increase sales or improve customer engagement. Maybe you want to create more brand awareness or improve your search engine ranking. Whatever your goals, creating eCommerce videos can help you achieve them.
1. Selling Point:
Creating videos can be a great way to increase sales. By creating videos that showcase your products, you can give potential customers a better idea of what you offer.
2. Engaging Videos:
You can use videos to improve customer engagement. Creating informative or entertaining videos can keep customers engaged with your brand. Engaging videos should have a compelling message, visuals, and catchy content. An effective way to make engaging and powerful videos is to use a video editor. It helps you to create and edit high-quality videos that capture your audience’s attention.
3. SEO Videos:
Creating videos is a great way to increase your search engine ranking. Videos that are keyword-optimized and relevant to your product or service can improve your e-commerce store’s chances of appearing in search results.
It is common knowledge that videos are one of the best ways to optimize a website for a search. Focus on improving the overall SEO through your videos in the long run. Multiple studies prove that videos are more likely to rank on the first page of Google.
Videos are also a common way for people to interact with companies. We can combine product videos with a landing page that uses a video to show customers how the product works.
4. Brand Awareness:
By sharing your videos with customers and potential customers, you can introduce them to your brand and increase your visibility.
Determine Your Target Audience
Your target audience for an eCommerce video marketing strategy is people interested in buying the products or services that you are selling.
You can do this by targeting specific keywords related to what you are selling or specific demographics. Google trends will help you with demographic information.
Once you have a good understanding of who your target audience is, you can then create videos that are tailored to them.
Platforms To Host And Distribute Your Videos
There are a variety of platforms that you can use as a video creator to host and distribute your videos. Some of the most popular platforms include YouTube, Instagram, and Facebook. Now it is not an unpopular thing that Pinterest has become famous for uploading videos.
You can share them on social media, post them on your website or blog, or even run ads on them.
You can also submit them to video-sharing websites and directories. The more viewers the videos receive, the more likely they will be watched by others.
Decide Where You Will Use The Videos
By providing your potential customers with a video, you allow them to see your products and services and how they can be used. The ability to see something in action allows them to make a more informed decision, such as with a product video or explainer video.
Your video marketing strategy must include how you will promote your videos on your website. Videos can be great as a part of an email blast and on your website. If you plan to post your videos on other social media sites, ensure that your videos are short enough to be viewed in the time frame allotted for each platform.
The Goal of Each Ecommerce Video
Every video should have a specific goal. This could educate, entertain, or persuade potential customers to buy a product. You should have a general idea of what you wish to accomplish with your video to achieve a video’s goal. Otherwise, your video will be ineffective. The most obvious goal is to sell a product. But this is not always the best way to sell a product. The most effective way to sell a product is to educate your potential customers about the product.
Maintain A Practical Budget
With introducing an e-commerce video marketing strategy, it is essential to maintain a budget to help your business succeed in the long run. Video marketing is a fantastic way to market your business, but you must ensure you put the right amount of money into it.
If you do not have a budget, making a profitable video marketing strategy will be challenging. This will help you decide how often you create new content and how much you need to pay for certain things, such as a video editor.
Experiment With Different Video Types
As an e-commerce store owner, you know that the content is king. How you deliver your content is just as important. You need to create a video marketing strategy if you want to get your products in front of the right people at the right time. But where do you start?
The core step is to figure out how to create a video that will get people excited about your products. You can create many e-commerce video types, but not all of them will be equally beneficial. The goal is to create a video to get people talking about your products, sharing information on social media, and driving traffic to your site. Here is a quick list of the different e-commerce videos you can create.
1. Brand story videos: Create mini-movies displaying short stories behind your brand inspiration, how it can change people’s lifestyles, perspectives, well-being, and anything that fits aptly with your brand.
Today’s consumers want to be a part of the story. They want to be engaged. They want to be entertained. Suppose you want to build a video marketing strategy to help you sell. In that case, you will need to create different videos, and you can easily create different videos with minimum editing skills using an online video editor.
The importance of using video in eCommerce cannot be overstated. Video allows you to tell your brand’s story, build trust with your customers, and even help them make buying decisions.
2. Ad videos: These videos should fully discuss the product covering most of the features.
3. Product videos: Show people how your product works. It is a great way to show your viewers the ins and outs of your products without the need to read a long article.
4. Social media-specific content: Unlike ad videos, you cannot keep social media videos lengthy, and the ideal video must be around 60 seconds.
5. Explainer videos: These videos should teach your customers how to use the product detailing every step.
6. Testimonials: Honest testimonial videos build trust and give people a reason to invest in your products.
How To Measure The Success of Your E-commerce Video Marketing Strategy?
There are a few key metrics you can measure to gauge the success of your eCommerce video marketing strategy:
1. The number of views: This will give you an idea of how many people are watching your videos.
2. Engagement: likes, comments, and shares can measure engagement. This will give you an idea of how your videos resonate with viewers.
3. Conversions: This is the most important metric, as it will show how many viewers are taking action after watching your videos (e.g., making a purchase).
4. Revenue: This will give you an idea of how much money your video marketing strategy is generating.
By tracking these metrics, you will see how successful your eCommerce video marketing strategy can improve your results.
It is not just about making a video, but about making a video that is good for your business. If you create good videos, the audience themselves will promote your videos through various channels.