This past Wednesday was our company-wide training day, and I thought the presentation I was a part of is something a lot of you might be interested in. We focused on using the Advertising tab in Google Analytics to optimize your AdWords campaign. Now, a lot of this presentation involved me plugging in and running through an actual client account, which I can’t publish here, but heck out all the cool stuff I can publish! We used a cat PowerPoint deck with lots of cat puns, so check ‘er out below!
Does Facebook post engagement drive sales?
Test the impact of engagement on conversions. This framework aims to break the data silos, help to analyze cross-platform engagement and cross-device tracking.