This past Wednesday was our company-wide training day, and I thought the presentation I was a part of is something a lot of you might be interested in. We focused on using the Advertising tab in Google Analytics to optimize your AdWords campaign. Now, a lot of this presentation involved me plugging in and running through an actual client account, which I can’t publish here, but heck out all the cool stuff I can publish! We used a cat PowerPoint deck with lots of cat puns, so check ‘er out below!
Top-of-Funnel YouTube Audiences for B2B
For B2B advertisers looking to grow top-of-funnel reach, this blog discusses examples of B2B, top-of-funnel audiences to test on YouTube.