Email is one of the most direct ways for organizations to reach their audiences on a 1:1 basis, which means that it is a...

Do you manage multiple accounts bidding on the same keywords? If so, you've probably wondered how this impacts the performance of each account. This post will discuss how to leverage Auction Insights with keyword data to give valuable insight into the performance of each account.

It’s easy to hit a rut in your analysis. Problems become stale, questions feel like they will never be resolved, and there isn’t anything left to find in the data. This is where adding extra data sources or facets can help.

Explore a few ways to utilize site search data in Google Analytics to give you new strategies to test in your awareness campaigns in Google Ads.

Explore how to use Google Data Studio for Auction Insights reporting and gaining competitor insights.

Choosing a language can be hard. This article walks you through the three main languages for digital marketing analysts.

A beginner's intro to using RSudio for PPC analysis and reporting.