Most of us use auto-tagging, but don't know how it works. What does auto-tagging do and why is it important in your Google Ads...

Do your clients need automated dashboards or narrative reporting? Learn how to create (and deliver) each using Google’s free Data Studio.

Download an easy to use ppc performance troubleshooting template that will organize your analysis and allow for easy collaboration among teams.

My six year Hanaversary is coming up, so I’ve been doing a bit of reflecting on what I’ve learned working as a PPC Analyst. I didn’t start out as an analyst, and didn’t always know this is where I would be at 6 years, but...

Email is one of the most direct ways for organizations to reach their audiences on a 1:1 basis, which means that it is a rich source of information for research and new product development.

Do you manage multiple accounts bidding on the same keywords? If so, you've probably wondered how this impacts the performance of each account. This post will discuss how to leverage Auction Insights with keyword data to give valuable insight into the performance of each account.

It’s easy to hit a rut in your analysis. Problems become stale, questions feel like they will never be resolved, and there isn’t anything left to find in the data. This is where adding extra data sources or facets can help.