Do you work with/for an SMB that’s struggling with low-funnel ads? Use Google Analytics to redefine your goals to make data-driven, informed decisions.

Data comes in all shapes and sizes, from multiple platforms and in various formats. This post describes common methods of PPC data aggregation.

The structure of your analytics team should be scalable. This blog defines centralized and decentralized analytics teams and looks at the pros/cons of each.

Properly assessing your data and analytics needs often starts with understanding the problem and developing the proper mindset.

As the use of programming languages continues to increase in digital marketing, APIs are powerful tools for technical insight and growth. Here are the best ones.

ROAS and ROMI are both valuable metrics, but which one should you focus on in your account?

Connecting your Google Ads and Google Analytics accounts is not required, but there are several reasons why you should consider linking them today.