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Advanced PPC Strategies, Analytics
Learn how to conduct a content gap analysis. Discover how to find weak spots in your content marketing and fill in those gaps to... Read More »
Analytics, PPC Strategy
Artificial intelligence is revolutionizing the digital marketing world. Here are some of the best AI tools currently available for small businesses. Read More »
Analytics, Reporting / Conversion Tracking
Set up your agency’s own PPC data warehouse for cross-channel reporting and push optimization changes back to the ad networks. Read More »
Analytics, Attribution Modeling
“Where should we attribute revenue?” We found that referral and affiliate websites were receiving revenue credit for paid-initiated traffic. Read More »
Analytics, PPC Strategy
Data has long been the backbone of digital marketing. As an account director, you should be measuring performance in some way or another and proving your worth. Read More »
Analytics, Big Data
Google, Facebook, Amazon, etc. are giving digital marketers what Socrates would call a “superficial truth”. The data sets are incomplete. Read More »
Analytics, Google Ads
Google Ads reduced visibility for search terms in September 2020. Learn how to find the missing search terms in Google Analytics. Read More »
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