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Analytics, Reporting / Conversion Tracking
Set up your agency’s own PPC data warehouse for cross-channel reporting and push optimization changes back to the ad networks. Read More »
Analytics, Attribution Modeling
“Where should we attribute revenue?” We found that referral and affiliate websites were receiving revenue credit for paid-initiated traffic. Read More »
Analytics, PPC Strategy
Data has long been the backbone of digital marketing. As an account director, you should be measuring performance in some way or another and proving your worth. Read More »
Analytics, Big Data
Google, Facebook, Amazon, etc. are giving digital marketers what Socrates would call a “superficial truth”. The data sets are incomplete. Read More »
Analytics, Google Ads
Google Ads reduced visibility for search terms in September 2020. Learn how to find the missing search terms in Google Analytics. Read More »
Advanced PPC Strategies, Analytics
For PPC analysts, each new challenge often requires new skills. One analyst shares tips for developing a mindset to manage the cycle of constantly learning. Read More »
Analytics, Attribution Modeling
In this blog, one PPC expert walks through Google Ads and Analytics conv. discrepancy scenarios and how the Google Attribution beta (within GA) can help. Read More »
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