“Where should we attribute revenue?” We found that referral and affiliate websites were receiving revenue credit for paid-initiated traffic.

Data has long been the backbone of digital marketing. As an account director, you should be measuring performance in some way or another and proving your worth.

Google, Facebook, Amazon, etc. are giving digital marketers what Socrates would call a “superficial truth”. The data sets are incomplete.

Google Ads reduced visibility for search terms in September 2020. Learn how to find the missing search terms in Google Analytics.

For PPC analysts, each new challenge often requires new skills. One analyst shares tips for developing a mindset to manage the cycle of constantly learning.

In this blog, one PPC expert walks through Google Ads and Analytics conv. discrepancy scenarios and how the Google Attribution beta (within GA) can help.

Google Analytics' custom reporting is great for streamlining PPC reports. This post explains how to build a custom report in GA to eliminate manual reports.