Social media advertising is no longer a second option for marketers. It has transformed into a necessity that can either make or break the business. A recent study revealed that the total ad expense across different social media platforms will...
Continue Reading How Can Data-Driven Insights Supercharge Your Social Media Advertising?
Learn solutions for the most pressing challenges in Paid Media and Digital Marketing.
Continue Reading 10 Solutions You’ll be Walking Away with from Hero Conf London 2022
Learn how to conduct a content gap analysis. Discover how to find weak spots in your content marketing and fill in those gaps to get more people to your site.
Continue Reading How to Perform Content Gap Analysis for Your Brand
Artificial intelligence is revolutionizing the digital marketing world. Here are some of the best AI tools currently available for small businesses.
Continue Reading The New AI Tools On the Scene in Digital Marketing
Set up your agency’s own PPC data warehouse for cross-channel reporting and push optimization changes back to the ad networks.
“Where should we attribute revenue?” We found that referral and affiliate websites were receiving revenue credit for paid-initiated traffic.
Continue Reading Analytics: What Sources are Stealing Your Paid Revenue Attribution?
Data has long been the backbone of digital marketing. As an account director, you should be measuring performance in some way or another and proving your worth.
Continue Reading Cookieless Marketing: How Account Directors Can Be Part of the Solution
Google, Facebook, Amazon, etc. are giving digital marketers what Socrates would call a “superficial truth”. The data sets are incomplete.
Continue Reading Digital Marketing in a VUCA World: Is it Time to Emerge from Plato’s Cave?
Google Ads reduced visibility for search terms in September 2020. Learn how to find the missing search terms in Google Analytics.
Continue Reading How to Find Missing Search Terms for Google Ads
For PPC analysts, each new challenge often requires new skills. One analyst shares tips for developing a mindset to manage the cycle of constantly learning.
In this blog, one PPC expert walks through Google Ads and Analytics conv. discrepancy scenarios and how the Google Attribution beta (within GA) can help.
Google Analytics' custom reporting is great for streamlining PPC reports. This post explains how to build a custom report in GA to eliminate manual reports.
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