How to Quickly Creep on the Competition And Improve Your PPC Accounts
March 26, 2013
One of my favorite things about competitor research is the “view page source” option on your competitor’s pages. This isn’t always a great source, but when it is–it really is!
Right click on your competitor’s site and select “view page source”.
Check for keywords. Ctrl+F for “keyword”. You’ll either come away with some keywords you didn’t think of targeting that your competitors did think of, realize they are missing some valuable ones, or see you’re about tit for tat.
I can see keywords for “ipad, ipads, ipad2″…etc. Maybe I didn’t think about targeting “ipad deals” like they are, and that would be a new keyword for me.
Scan for codes and see what your competition is up to. You’ll either see some stuff they’re doing you hadn’t thought of, realize they’re way behind you, or again–that you’re on the same page.
You can see here^ that this site is retargeting based on the keyword I used to come to this site, which was “Ipad for sale”.
They have some Google Analytics codes.
But, that’s all I see. I don’t see any codes for anything super complex, they seem pretty average in terms of how advanced their PPC game is. This information could make my decision for me about investing time and resources into more advanced tactics. If I am on the fence about it, seeing this information could tell me I need to up my game to keep up or I’m already way ahead so I can hold off on it.
You can also click around to more pages and even do a test conversion if it’s a lead gen client for more insight. Are they retargeting based on converters? Are they using dynamic remarketing tags? Do they have a third party bid management software with tags for attribution modeling?
What do you guys use “view page source” for? Has it ever been really helpful for your competitor research?
Browse By Category
Personalized Training to Become a PPC Superhero
If you could divulge your biggest challenges in paid search advertising to an expert who is highly revered by industry peers, approved by 15 US & UK agency leaders, and a driving force in PPC innovation, would you?
Leveraging Custom Intent Audiences on YouTube
Google recently announced the addition of custom intent audiences for YouTube. Structure audiences & content to build goodwill with your prospects!
My Top Failures as a PPC Account Manager
Explore Will Larcom's 5 biggest shortcomings as an Account Manager and the takeaways unearthed by being able to identify them!
A bi-weekly newsletter packed full of resources and strategies that will help make you a better PPC expert.
Hanapin Marketing | The PPC Agency of Experts Behind PPC Hero
Why You Should Test Target ROAS Bidding for Shopping Campaigns
The case for testing Target ROAS bidding for AdWords shopping campaigns, plus tips on how to successfully set up such a test.
10 New Ways to Optimize Paid Search with Call Intelligence
Mobile search drives billions of calls to business each year, and calls convert at a higher rate than digital leads. When properly optimized, calls can have a transformational impact on your bottom line. Join this webinar to learn tactical tips and smart strategies to boost...
Google Adds New Tools to Highlight Physical Store Locations
Buying in-store is still a big deal for shoppers, and Google has announced a few new tools to let physical retailers target those shoppers heading in stores.
Load More »