Paid Search Consultant Kayla Kurtz shows us how to write ads for Mobile. With Mobile getiting more and more attention and users, it’s important to know how to tailor your ads to the device!
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Genesys, Closed Loop, Hanapin, and Seer Interactive all have new positions available that have posted on the PPC Hero Job Board. Take a look!
Excel is a crucial tool for any PPC marketer. That's why it's important to continually brush up on your skills and make sure you use Excel to your full advantage. Here's two resources that can help you do that!
You can now become an official Amazon Advertiser with the launch of Amazon’s Learning Console. Let’s take a dive into the new console and accreditation test.
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How is the post-click experience different from the pre-click? Get the answers here with the 5 most important elements to an optimized post-click experience.
In sessions 3 and 4 of the PPC Hero Summit, members of Hanapin's Analyst and CRO teams, alongside Fred Vallaeys from Optymzr and Oli Gardner from Unbounce, tackle how to start using scripts to automate your tasks and how to build great landing pages for...
For the last 5 years, conversion rate optimization (CRO) has been a top priority for marketers. This past year, it followed AI/machine learning by just 1%.
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