It's a bird...It's a plane...

Every PPC marketer comes up against an account villain they need a little backup for. Well, luckily, PPC Hero is here to help you fight your PPC villains! What account scoundrels have you come up against lately?

Have a high CPL and can’t seem to lower it?

Want to optimize for conversions but don’t know if you should try Google’s new ad setting?

Are you wanting to break out a content network campaign but aren’t sure of the best strategy?

Well, it’s your chance to Ask PPC Hero! Just tweet us (@PPCHero) about your “villain” and our blog superhero will help you fight it! PPC Hero will answer your questions himself, live, in our April video blog. So get tweeting!

Analyzing the AdWords Distance Report

The distance report provides a unique view of your geographic data. The report helps users understand how distance from a location impacts search ad performance.

How to Master Attribution for Easy Budget Planning

In this webinar, Hanapin’s Cassie Oumedian and Google’s Julia Meter will provide tips on using AdWords attribution to directionally decide where you should allocate your budget, and how you can use the changing industry to your advantage.

AdWords Interface Updating By End of 2018

By the end of 2018, the old AdWords interface will be replaced by the new AdWords Experience permanently. The exact date of the transition is up for debate but it is expected to come as early as October, if not earlier in the year.