Abby Woodcock

Abby is a former Account Executive at Hanapin Marketing, a search engine marketing firm focused on generating results through pay-per-click advertising.

9 Tips To Reduce Cost-Per-Lead

Get tips for reducing CPL in your account, as well as some more mid and longer-term strategies you can employ when a high CPL becomes a problem.

Best WTQ’s from 2011 – Plus Some Negative Keyword Tips!

Something You Need to Know About the Google Display Network

WTQ – Bringin’ Sexy Back

Ad Extensions in 5 Days Series: Call Extensions

This is the second installment in our series Fully Utilizing AdWords’ Ad Extensions in Just 5 Days! I don’t have an awesome picture of a Bill Cosby pudding ad like Felicia does in her post about site links, but I do have an...

What. The. Query.

Did You Know: Some Google Display Network Sites Don’t Track Conversions