Get tips for reducing CPL in your account, as well as some more mid and longer-term strategies you can employ when a high CPL becomes a problem.
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Best WTQ’s from 2011 – Plus Some Negative Keyword Tips!
Twenty eleven brought us some strange, sometimes shocking, usually funny search queries. The whole Hanapin office had a great time mining our reports to bring you these gems. We had some great WTQ post tributes to icons such as Justin...
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Something You Need to Know About the Google Display Network
Some people are a little afraid of the Google Display Network. There are all kinds of targeting options, segmentation options, and it can rack up a lot of money in a small amount of time. I feel lucky because some...
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WTQ – Bringin’ Sexy Back
You might have noticed that these WTQ posts tend to have a theme of some sort. Usually, this theme can be seen in the kinds of queries we’ve gotten for that particular month. It truly baffles me that searchers from...
Ad Extensions in 5 Days Series: Call Extensions
This is the second installment in our series Fully Utilizing AdWords’ Ad Extensions in Just 5 Days! I don’t have an awesome picture of a Bill Cosby pudding ad like Felicia does in her post about site links, but I...
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What. The. Query.
In the past, I’ve been able to theme these WTQ posts pretty well – we’ve had a Wayne’s World tribute, a President George W. Bush tribute, and most recently a shout out to Justin Bieber. But this month, as the...
Did You Know: Some Google Display Network Sites Don’t Track Conversions
As my client team was putting together monthly reports to send out, one of my team members noticed a pretty big disparity between the Display Network CPL showing in the Google interface and the CPL that was being calculated in...
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Haaaaaappy Halloweeeeen!
Happy Halloween from all of us here at PPC Hero and the Addams family! Looks like SEO Boy…I mean, Cousin Itt is all set to start passing out some trick-or-treats! If you want to see the Addams’ Family live, it’s...
WTQ – Justin Bieber Style
Before I go to write our monthly What The Query?! post, I ask around the office for some WTQ gems my coworkers have mined in the last month. Normally, some pretty awesome ones come through the pipeline, but this month, Bethany...
PPC Toolkit: Resources for Improving Your PPC Accounts
We here at PPC Hero love giving you, our readers, lots of resources to help you manage your accounts even better than you already do! And of course, we always appreciate your comments that help us become better managers as...
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Happy World Vegetarian Day!
PPC Hero looks happy as a clam finishing his vegetarian meal! ...He could definitely work on his table manners though! In case you didn't know, World Vegetarian Day was established in 1977 by the North American Vegetarian Society "for promoting...
It’s Google’s 13th Birthday!
We here at PPC Hero want to wish Google a very happy 13th birthday!! Although Google’s actual birthday has been a debated topic through the years, Google has chosen September 27th as their official day to celebrate! Check out this...
