Most Recent Articles

Branding, Competitive Analysis

The Great Brand Keyword Debate: What You Need To Consider

We have been answering the questions of “Should I bid on my brand keywords?” and “Should I bid on competitor keywords?” since Google AdWords (now Google Ads) was first introduced. We all have personal opinions about the ethics of bidding on competitor keywords, but it...Read More »

Hero Conf

We want to hear from you!

Our thought-leaders are in the trenches daily, innovating and applying the newest trends in paid media to in-house or client accounts all over the world. If leading the charge in paid advertising speaks to you, we want you to speak for us.Read More »

Client Relations

How to Prepare For An Internal Client Transition

Internal client transitions can be stressful, but they don't have to be impossible. In this post, I explore the numerous things I have learned along the way that will make transitioning on or off a new account a smooth process!Read More »

Facebook, Webinars

Facebook Ads: Ask Us Anything

In this webinar, Omri Erel from Socialbakers, Paul Wicker from AdStage, and Cassie Oumedian from Hanapin Marketing will answer your Facebook questions.Read More »


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