Category: Business of PPC

The 2018 PPC Trends That Affect Your Day-to-Day

Hanapin's president mentions 6 major trends that CMO's should keep a pulse on in 2018. This post further discusses the 3 trends in that list that affect my day-to-day work as an account manager.

How To Explain PPC To A Non-PPCer

It’s a constant struggle to tailor your explanation of PPC in a way that makes it both easy to understand and relatable. Check out our team's favorite responses to "What is PPC?"

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