When I feel excessive pressure to drive revenue from PPC, I always step back. I quit taking things personally and realize that this is...

We wanted a better pulse on what attributes brands consider the most important things when working with an agency, as well as the things they wish their agencies were better at. So we asked! Click through for the results.

A deep dive into how we think about the value of our work. Learn to provide insight rather than data, connect to business results, and plan to execute.

Hanapin's president mentions 6 major trends that CMO's should keep a pulse on in 2018. This post further discusses the 3 trends in that list that affect my day-to-day work as an account manager.

Get the top tips for PPC client relationship management that will help set you up for a long prosperous career in PPC!

It’s a constant struggle to tailor your explanation of PPC in a way that makes it both easy to understand and relatable. Check out our team's favorite responses to "What is PPC?"

Get tips on how to take advantage of AdWords machine learning features and start leveraging the automation benefits for your paid search campaigns!