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Hanapin's president mentions 6 major trends that CMO's should keep a pulse on in 2018. This post further discusses the 3 trends in that list that affect my day-to-day work as an account manager.

Get the top tips for PPC client relationship management that will help set you up for a long prosperous career in PPC!

It’s a constant struggle to tailor your explanation of PPC in a way that makes it both easy to understand and relatable. Check out our team's favorite responses to "What is PPC?"

Get tips on how to take advantage of AdWords machine learning features and start leveraging the automation benefits for your paid search campaigns!

I’ve assembled a starting list of four pointers that have helped me provide better support to PPC team leads. Check them out and see if you agree!

Learn interviewing methods that help to better assess potential candidates'skill sets, which hopefully increases the chance of making better hiring decisions.