Category: Business of PPC

PPC Client Account Revenue Pressures

When I feel excessive pressure to drive revenue from PPC, I always step back. I quit taking things personally and realize that this is business, it’s just business. It’s cyclical, things fluctuate, and will be consistently changing. That doesn’t stop me from wanting to do...

The 2018 PPC Trends That Affect Your Day-to-Day

Hanapin's president mentions 6 major trends that CMO's should keep a pulse on in 2018. This post further discusses the 3 trends in that list that affect my day-to-day work as an account manager.

How To Explain PPC To A Non-PPCer

It’s a constant struggle to tailor your explanation of PPC in a way that makes it both easy to understand and relatable. Check out our team's favorite responses to "What is PPC?"

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