Learn How to Think and Search Like Your Customers

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Everyday millions of people are searching for answers. This is not in reference to some existential crisis that encompasses the search for the meaning of life. These millions of people are looking for a specific answer to a particular question via search engines. As a search engine marketer you need to make sure that your service/product/information is exactly the answer that your potential customer is searching for. To position yourself as the best answer, you first have to know what the question is!

To truly understand what a customer needs and is searching for, you must first walk a mile in their searching shoes. This week PPC Hero will be exploring how to get inside a searcher’s shoes (hence the image for the series!). Once you understand when, how and why a searcher is looking for what you have to offer, then you can make them an offer they can’t refuse! This will lead to more clicks, conversions and an increased ROI.

Here is what’s in store this week:

Monday: How to Write Ads that Promise and Landing Pages that Deliver

Tuesday: How to Predict When Your Traffic Will Drop and Ways to Prevent It

Wednesday: How to Use Analytics and Reports to Get to Know Your Customers Better

Thursday: How to Fit General Keywords into a Profitable Campaign

Friday: How to Use Long Tail Keywords to Target Searchers When They’re Ready to Buy

The Future of Ad Copy in an AI World

In this webinar, AdFury’s Christopher Hoover and Hanapin’s Lauren Rosner will discuss the hot topic of AI and what the future could look like when automation becomes more and more popular in our industry – the good, the bad, and the challenging.

Reasons to Not Use an Automated PPC Bidding Strategy

There are so many situations when it is a good idea to test out PPC Bidding Strategies on campaigns. In this article, we are going to discuss different reasons why you might want to avoid using automated bid strategies.

Take the 2018 State of PPC Survey!

We're looking for marketers to take our State of PPC survey! The survey takes about 5 minutes to complete and establishes benchmarks, identify trends, and helps marketers around the world understand what's working and what's not in PPC.