Everyday millions of people are searching for answers. This is not in reference to some existential crisis that encompasses the search for the meaning of life. These millions of people are looking for a specific answer to a particular question via search engines. As a search engine marketer you need to make sure that your service/product/information is exactly the answer that your potential customer is searching for. To position yourself as the best answer, you first have to know what the question is!
To truly understand what a customer needs and is searching for, you must first walk a mile in their searching shoes. This week PPC Hero will be exploring how to get inside a searcher’s shoes (hence the image for the series!). Once you understand when, how and why a searcher is looking for what you have to offer, then you can make them an offer they can’t refuse! This will lead to more clicks, conversions and an increased ROI.
Here is what’s in store this week: