Liveblogging "Google Ads & Analytics Announcements"
May 23, 2016
Today is the day we learn more about the latest Google Ads and Analytics updates. Follow along live as we share Google’s announcements as well as our opinions.
Let the countdown begin! #GoogleSummit
Senior Vice President takes the stage. What he is always hearing? “Mobile changes everything.”
A mobile first world. The shift from desktop to mobile has happened.
Now, it’s not if, it’s how we invest in mobile.
Interactive ads have proved to supply what customers want. Desktop and mobile will have different strategies to capture customers and meet their needs, right where they are and right when the reach out.
Google Innovations are up next: Device. Location. Audience.
What should text ads look like?
Removing right hand side ads improved mobile experience. Adding a second headline improved CTR and provided 50% more ad text for mobile ads.
Individual bid adjustments for mobile, desktop and tablets. Optimize your bids to what device matters most to you.
Nearly 1/3 of mobile searches are related to location. Location searches are growing 50% faster than mobile searches over all, in the past year.
Location extensions will now be available in Google Maps. #promotedlocations
“One in four people don’t shop in store because they aren’t sure if the product they want is in stock.”
Promoted pins, unique promotion text, customizeable business page, local inventory info and searchable inventory, are what is next for local ads.
Promoted Pins will allow brands to advertise to users along their route.
Up next, personalizing the ad experience across search and display.
DoubleClick Bid Manager & Google Display Network
Cross-Exchange Inventory = more reach + high quality + same precision
Announcing…. Similar Audiences for Search! Remarket to audiences on previous intent instead of just site visit.
AdWords and Google Analytics changes are coming up next. The new interface will help advertisers identify opportunities, focus on your marketing objectives, and accomplish more.
Overview pages will be the new homepage. New graphs, campaign creation and maps. No upgrade or migration of any kind! Through 2016-2017 Google will ask advertisers to try this new layout and make changes before rolling it out fully.
Starting today, Google Analytics 360 Suite will roll out to limited advertisers.
Data Studio 360 will allow you to collaborate with others, use existing templates, change date ranges, save reports and import AdWords data.
A paid beta is available, or you can try a free version for up to 5 reports!
That Data Assistant in Analytics allows you to search through natural language for data in your accounts and give you answers instantly.
And that’s a wrap!
Let us know your thoughts on todays announcements! #ppchero #googlesummit
Browse By Category
Seven insights hiding in Google’s new Christmas shopping research
In December 2017, Google released a set of statistics about the Christmas shopping season. Use these insights in AdWords to make this your best December ever.
Stop Using Google's First Page Estimates to Set Your Bids
Google's First Page Bid Estimates can't be trusted. Adjust your bid strategy based on average position and not using this metric.
Your Guide to Getting Organized for PPC Success
Organization is key to success in the PPC industry. Here is a guide to organizing your space, time, resources, and workload for efficient PPC management.
A bi-weekly newsletter packed full of resources and strategies that will help make you a better PPC expert.
Hanapin Marketing | The PPC Agency of Experts Behind PPC Hero
A Reminder About Work-Life Balance
Proper Work-Life Balance Is Something Easily Forgotten. Here Is A Reminder That It's Okay To Have A Life Outside Of Work & Constantly Checking Performance.
The Advertising Principles That Guide Facebook's Decisions
Facebook highlights the advertising principles that guide their decision making in response to recent events.