Morning Clicks: Bing Opportunites Tool Upgraded, AdWords Puts Focus on Shopping Campaigns

By Jacob Brown | @jakebrownppc | Sr. Account Analyst at Hanapin Marketing

Morning Clicks is your mid-week roundup of digital advertising news and notes. We’re your one-stop shop for the most relevant and important news in the PPC world. Grab your cup of joe and come see us every Wednesday morning.

PPC Hero Morning Clicks

The new and improved look for Bing Ads came with updates to the opportunities tab with advice on what to change in your Bing account. [Search Engine Land]

One year ago Bing entered the Austrailian market. Advertising on Bing in Australia has shot through the roof, and Bing expects growth to continue. [Bing Ads]

Sticking with the Bing theme, technical searches will now be treated differently than a regular search in order to improve user experience. [Search Engine Watch]

Onto Google, who put a lot of focus on Shopping Campaigns this past week. Still need to upgrade your PLA campaigns over to Shopping Campaigns? There is a tool for that. [PPC Hero]

Speaking of tools for Shopping Campaigns, Google also implemented a new shipping configuration tool. [PPC Hero]

Google also recently purchased a mobile video app directr, hoping that it allows small businesses to buy ads on YouTube. [Ad Age]

In the Social Media world, ad scheduling is now available on Facebook. [Jon Loomer]

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