Morning Clicks: Bing Opportunites Tool Upgraded, AdWords Puts Focus on Shopping Campaigns

By Jacob Brown | @jakebrownppc | Sr. Account Analyst at Hanapin Marketing |

Morning Clicks is your mid-week roundup of digital advertising news and notes. We’re your one-stop shop for the most relevant and important news in the PPC world. Grab your cup of joe and come see us every Wednesday morning.

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PPC Hero Morning Clicks

The new and improved look for Bing Ads came with updates to the opportunities tab with advice on what to change in your Bing account. [Search Engine Land]

One year ago Bing entered the Austrailian market. Advertising on Bing in Australia has shot through the roof, and Bing expects growth to continue. [Bing Ads]

Sticking with the Bing theme, technical searches will now be treated differently than a regular search in order to improve user experience. [Search Engine Watch]

Onto Google, who put a lot of focus on Shopping Campaigns this past week. Still need to upgrade your PLA campaigns over to Shopping Campaigns? There is a tool for that. [PPC Hero]

Speaking of tools for Shopping Campaigns, Google also implemented a new shipping configuration tool. [PPC Hero]

Google also recently purchased a mobile video app directr, hoping that it allows small businesses to buy ads on YouTube. [Ad Age]

In the Social Media world, ad scheduling is now available on Facebook. [Jon Loomer]

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