Fear not fellow PPC Heroes, Bing Ads recently announced that the Expanded Text Ads format will be compatible in their platform.

According to a recent announcement by Google, improvements are on the way to allow attribution tailored to unique needs throughout an account.

At just over 15 years old, the primary paid search platform is slated to undergo its first complete design overhaul since 2008.

This week Google announced improvements to Hotel Ads. Read more to find out what changes are being made.

This week, Google AdWords rolled out new automated extensions for shopping ads (PLAs). This improvement came after Google noticed many advertisers were using promotional text to highlight special offers or free shipping.

On May 5th, Google Adwords had a product event and it should come as no surprise to digital marketers that mobile was the biggest topic on the agenda.

Google recently launched dynamic structured snippets for AdWords. The automated extensions display industry-specific, structured information about products and services on those advertisers’ sites.