October Updates to Paid Advertising Platforms
In this monthly post, we bring you the latest from all of the major ad platforms.
Category: PPC News Round Up
Expanded Text Ads Extending Into Bing
Fear not fellow PPC Heroes, Bing Ads recently announced that the Expanded Text Ads format will be compatible in their platform.
Google To Introduce Attribution Model Options For Conversions
According to a recent announcement by Google, improvements are on the way to allow attribution tailored to unique needs throughout an account.
Google To Initiate AdWords Design Overhaul
At just over 15 years old, the primary paid search platform is slated to undergo its first complete design overhaul since 2008.
Improvements To Google Hotel Ads Allow More Hotels To Participate
This week Google announced improvements to Hotel Ads. Read more to find out what changes are being made.
Shopping Promotional Text Being Retired For Automated Extensions
This week, Google AdWords rolled out new automated extensions for shopping ads (PLAs). This improvement came after Google noticed many advertisers were using promotional text to highlight special offers or free shipping.
Analyzing Google’s May 5th Livestream Event Updates
On May 5th, Google Adwords had a product event and it should come as no surprise to digital marketers that mobile was the biggest topic on the agenda.