Morning Clicks: Bing Releases New Device Targeting, Auto Tagging, Google Makes Mobile Ad Changes, and more

By Jacob Brown | @jakebrownppc | Sr. Account Analyst at Hanapin Marketing

Morning Clicks is your mid-week roundup of digital advertising news and notes. We’re your one-stop shop for the most relevant and important news in the PPC world. Grab your cup of joe and come see us every Wednesday morning.


  • Bing released some big news this past week. They decided Google had it right all along, and now plan to release what Google AdWords describes as “Enhanced Campaigns” in order to make transitioning AdWords campaigns to Bing Ads easier. [PPC Hero].
  • Bing also released an Auto Tagging feature inside the interface for Google Analytics! Finally! [Clix Marketing]
  • A recent study came out that Google is losing shares in the Mobile Ad market [Search Engine Land]
  • This study may have been what triggered Google to focus on Mobile Ads this past week, as they now allow advertisers to show larger Image Ads in Mobile Apps [Righteous Marketing]
  • Google also focused on keeping their Ads user-friendly, as Google now warns the Mobile user when a URL redirects them to the Home page [Search Engine Land]
  • Google’s battle in the UK continued this week, as Google looks to add “right to be forgotten” censorship to search result pages [The Guardian]
  • In the Social Media advertising world, you can now target people who clicked your search ads on Facebook [Ad Age]
  • eBay at it again as they come up with a study that “proves” search engine ads have no benefits [The Guardian]

And the latest from PPC Hero:

How to Drive Calls that Actually Convert

Our experts are here to explain how gaining call tracking data can help you close the gap in your customer journey and tailor their experience so they actually convert.

Analyzing the AdWords Distance Report

The distance report provides a unique view of your geographic data. The report helps users understand how distance from a location impacts search ad performance.

How to Master Attribution for Easy Budget Planning

In this webinar, Hanapin’s Cassie Oumedian and Google’s Julia Meter will provide tips on using AdWords attribution to directionally decide where you should allocate your budget, and how you can use the changing industry to your advantage.