Morning Clicks is your mid-week roundup of digital advertising news and notes. We’re your one-stop shop for the most relevant and important news in the PPC world. Grab your cup of joe and come see us every Wednesday morning.

PPC Morning Clicks

PPC Hero Morning Clicks

  • Google was busy with updates this week as you can now segment Brand terms in Analytics, segment performance by distance from a location, and reach the AdMob Network with ads. [PPC Hero]
  • The Google Shopping Feed Specification also received updates this week. [Inside AdWords]
  • Google AdWords launched conversion based bid strategies for remarketing lists. [PPC Hero]
  • Speaking of conversions, the new conversion setting from Google AdWords are now available in Google Analytics. [PPC Hero]
  • Bing also had updates on Keywords, Ads Editor, Security, and API. [PPC Hero]
  • Acquisio teamed up with Bing and offered advertisers up to $2,500 to begin using Bing Ads for advertising. [Acquisio]
  • Bing also utilized its relationship with Twitter, and began using Twitter based search features, including Hashtag search. [Search Engine Watch, Search Engine Land]
  • Twitter also acquired Tap Commerce (mobile ad retargeting service) this past week. [Mashable]

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