Morning Clicks: Google, Bing Make Big Updates, Bing Teams Up With Twitter, Acquisio

By Jacob Brown | @jakebrownppc | Sr. Account Analyst at Hanapin Marketing

Morning Clicks is your mid-week roundup of digital advertising news and notes. We’re your one-stop shop for the most relevant and important news in the PPC world. Grab your cup of joe and come see us every Wednesday morning.

PPC Hero Morning Clicks

  • Google was busy with updates this week as you can now segment Brand terms in Analytics, segment performance by distance from a location, and reach the AdMob Network with ads. [PPC Hero]
  • The Google Shopping Feed Specification also received updates this week. [Inside AdWords]
  • Google AdWords launched conversion based bid strategies for remarketing lists. [PPC Hero]
  • Speaking of conversions, the new conversion setting from Google AdWords are now available in Google Analytics. [PPC Hero]
  • Bing also had updates on Keywords, Ads Editor, Security, and API. [PPC Hero]
  • Acquisio teamed up with Bing and offered advertisers up to $2,500 to begin using Bing Ads for advertising. [Acquisio]
  • Bing also utilized its relationship with Twitter, and began using Twitter based search features, including Hashtag search. [Search Engine Watch, Search Engine Land]
  • Twitter also acquired Tap Commerce (mobile ad retargeting service) this past week. [Mashable]

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