Geographic Customizers: Feed & Ad Creation
Ever wondered how to get your ads to change based on location? Here is a simple walkthrough on building the ad customizer feed and writing the ads.
Bing Ads recently announced the release of ad extension scheduling. This means you can now control when your extensions are delivered. You’ll have the ability to reduce wasted clicks by scheduling ad extensions to display during the most ideal time for your business. Improve customer experience by catering to targeted customers helping to increase your click-through rate potential. Enhance your ads with offers by highlighting time-sensitive deals, promotions, and offers. Last but not least, achieve campaign consistency across platforms.
The new ad extension scheduling is available for the following extension types:
This feature gives you the ability to enhance your ads with time-sensitive offers. Use one of the many ad extensions to highlight deals, promotions, and offers when you want. Meaning you can add these to your original or generic ads allowing you to spend less time creating copy and leaving more time for other aspects or the sale or account optimizations.
You can implement ad extension scheduling through the Bing Ads UI, Google Import, Bing Ads API and bulk upload. This feature is available in all Bing global markets.
An important note to be aware of is that scheduling your ad extensions does not guarantee that the extensions will be shown. Ad extension delivery still depends on several factors.
Interested in how to get started:
You can also edit by:
Scheduling details are available for all ad extension types, except for Sitelinks. Bing Ads notes that potential improvements to Sitelinks are coming and when that feature is rolled out, scheduling details will be available.
Browse By Category
In this article we’ll go in depth from start to finish covering the concepts and methods step by step. By the end you’ll be able to automate any of your own personal models and scale your analysis.
In preparation for our upcoming Hero Conf Austin 2018, here is a list of ways I ensure I'm getting the most out of the professional events I attend.
A bi-weekly newsletter packed full of resources and strategies that will help make you a better PPC expert.
Hanapin Marketing | The PPC Agency of Experts Behind PPC Hero
In this webinar panel discussion, Hootsuite’s Ryan Ginsberg, AdStage’s JD Prater, and Hanapin’s Steve Burnett will team up to walk you through all the new and exciting changes in social and offer opinions and strategies to use them for your benefit.
Amazon has updated the Amazon Marketing Services (AMS) reporting abilities and insights. With the new reporting abilities, high-level account data is easily accessible and custom date ranges can be selected as well. There are also several new marketing reports that can be downloaded for more...
Where should you focus when you have some unexpected downtime? Explore a few opportunities that have helped improve my long-term effectiveness as a PPC Account Manager.