This blog covers several approaches to help enhance ad “real estate” and help personalize copy for customers in different phases of their journey.

Get the best for your campaigns by testing these underutilized Microsoft Advertising features, as chosen by Microsoft themselves.

Ongoing PPC search campaign analyses are crucial to improve performance and cut wasted spend. In this post, we’ll discuss 3 of the top analyses to run.

In this new, short video on Hero Academy, Hanapin Account Manager, Elliot Kemp, will do a comprehensive breakdown of ad extensions available in Google Ads and how you can use them.

Search ads within Microsoft Ads can automatically be placed on the Audience Network. Find out if yours are showing and the steps you need to take to remove it if desired.

Revitalize Your Online Ads with Improved Copy, Ad Extensions, & Frequency Capping. Join us for this special event!

From search to social, ad platforms have been rolling out major changes this year. You may not have the time to review them all in one sitting, so we broke down our top three updates from Bing in the first four months of 2019.