New ad extensions and continued improvement of implementation within Bing Ads.

There were a lot of AdWords updates in 2017, and several had a huge impact on PPC. Here are the top 3 useful AdWords updates as PPC moves into 2018.

In December 2017, Google released a set of statistics about the Christmas shopping season. Use these insights in AdWords to make this your best December ever.

Google’s new promotion extension is on its way to becoming one of the best ad extensions in an ecommerce PPC advertiser’s toolbox.

Bing Ads recently announced the release of ad extension scheduling. This means you can now control when your extensions are delivered.

Did you know that Bing accounts for roughly 1/3 of the paid advertising search market at 31%? To be a comprehensive paid search marketer you have to be on Bing.

I’m going to focus on 5 vital tips for travel marketers. From competitors to seasonality, we have experienced the ups and downs and want to share our experience with you.