It’s no secret that mobile marketing is a hot topic right now. You already know that you should have a mobile strategy in place for next year. You probably already do. But have you evaluated your mobile presence, performance, and behavior? Are you set up for calls? Are you testing? Have you tried social?
In this toolkit you’ll find, not only a couple of basic resources to get your mobile PPC campaigns set up, but also more advanced resources that will help you optimize for success and expand into other lucrative mobile PPC channels.
This toolkit contains:
- Nail Down A Mobile Strategy in 5 Simple Steps
Whitepaper on 5 simple steps for putting together a mobile strategy
- Win The Mobile Bid Battle with 3 Easy Excel Reports
Breakdown of 3 easy reports you can pull that will help you understand how to get more for your money when it comes to mobile visitors
- The Click-To-Call Playbook for Paid Search
A step-by-step playbook on how to adopt new ad, bidding, and attribution strategies to drive more call conversions and sales
- New Facebook Ad Strategies to Convert Mobile-First Shoppers
Informative whitepaper on developing Facebook mobile ad campaigns that will convert; Includes a checklist!
- The Mobile Marketing Blind Spot
An infographic on the serious ROI attribution problem marketers are facing with phone calls
- Setting Up Call-Only Campaigns
5 minute video from Hanapin on everything you need to know to set up a call only campaign
- 6 Killer PPC Conversion Tactics You Need To Try
Webinar recording presented by Hanapin and DialogTech